The Scorecard Family¶
Local Visibility Scorecard is the third member of a coordinated family. It is designed to sit beside GBP Scorecard and Website Scorecard without copying their jobs.
LOCAL VISIBILITY SCORECARD
Can prospective customers discover the business?
Search · Maps · AI answers · competitors · authority
↓
GBP SCORECARD
Does the Google Business Profile create trust and enable action?
Identity · Services · Reviews · Content · Conversion · Handoff
↓
WEBSITE SCORECARD
Can the owned website convert that demand?
UX · Trust · Mobile · Contact · Booking · Measurement
↓
RAD
Remediation and operations live elsewhere.
What is deliberately shared¶
| Convention | Shared rule |
|---|---|
| Scale | 0–100, seven weighted categories, A–F bands |
| Bands | A 90–100 · B 75–89 · C 60–74 · D 40–59 · F 0–39 |
| Evidence states | VERIFIED · STRONG SIGNAL · OWNER DATA REQUIRED · NOT APPLICABLE |
| Public score | Owner-data questions never reduce it |
| N/A handling | N/A checks leave the denominator; weights are renormalized |
| Pipeline | Collect → Review → Score → Render → Verify. Each stage is independently runnable |
| Outputs | audit.json, audit.filled.json, scores.json, one-page.md, full-report.md, verification.json |
| Judgment | judgment.json is structured and isolated |
| Determinism | Same inputs produce the same score and the same tables |
| Privacy | Raw evidence and client reports stay local; public examples are synthetic or sanitized |
| Visual system | Ink #0B0B0C, Surface #141416, Card #1C1C1F, Paper #F7F7F5, Muted #A6A6AA, Brand Red #FF3B3B, Soft Red #FF8F8F, Green #3FBF7F, Amber #F5C766 |
| Voice | Calm, direct, evidence-based. Observed, not observed, may create friction, owner data required |
| Hard caps | Only for extreme discovery failures, each deterministic, tested, and documented |
| RAD boundary | RAD mappings are metadata. The scorecard is useful without RAD |
What belongs only to Local Visibility¶
- Local Pack visibility.
- Google Maps and geo-grid visibility.
- Local Finder observations where configured.
- Organic ranking and ranking-URL relevance for local commercial intent.
- Google AI Mode visibility (an AI Overview adapter is future work).
- AI/LLM mention, recommendation, and citation behavior.
- Business-competitor share of visibility.
- External entity and citation footprint outside the GBP.
- Referring-domain authority comparison.
- Visibility concentration and resilience.
- Reproducible visibility trends.
What belongs only to GBP Scorecard¶
- GBP identity, categories, services, hours, attributes, and media.
- Public review recency, velocity, distribution, and owner responses.
- Profile action paths: call, website, booking, messaging, directions.
- The Google → destination handoff.
- Profile-origin attribution signals.
- Owner-data questions about calls, messages, bookings, reviews, and profile revenue.
What belongs only to Website Scorecard¶
- Website UX, mobile layout, page speed, accessibility, forms, navigation, and content depth.
- Website conversion paths, including form usability and on-site scheduling.
- Website analytics and tag configuration.
- On-site schema and technical implementation.
- Website-specific hard caps, including broken forms and unreadable mobile layouts.
No duplicate scoring¶
| Question | Local Visibility | GBP Scorecard | Website Scorecard |
|---|---|---|---|
| Local Pack rank | SCORE | explanatory only | — |
| Google Maps rank | SCORE | explanatory only | — |
| Geo-grid visibility | SCORE | — | — |
| Organic rank and ranking URL | SCORE | — | explanatory only |
| AI mention, recommendation, citation | SCORE | — | — |
| Competitor share of visibility | SCORE | — | — |
| Relevant referring domains and external corroboration | SCORE | — | — |
| GBP category quality | explanatory only | SCORE | — |
| GBP services, hours, attributes, photos | explanatory only | SCORE | — |
| GBP reviews and owner responses | — | SCORE | — |
| GBP phone, website, booking, messaging action | — | SCORE | — |
| GBP-to-website handoff | — | SCORE | — |
| Page speed and mobile UX | — | — | SCORE |
| Website forms, CTA usability, booking flow | — | — | SCORE |
| On-site schema and technical implementation | — | — | SCORE |
| Website conversion tracking | — | — | SCORE |
| Review widget on website | — | — | SCORE |
| Paid search or Local Services Ads presence | diagnostic, never scored | — | — |
| Branded search visibility | diagnostic, never scored | — | — |
| Search Console clicks, leads, revenue | OWNER DATA REQUIRED | OWNER DATA REQUIRED | OWNER DATA REQUIRED |
What a Local Visibility finding looks like¶
The business appears in the Local Pack for only 11% of tracked water-heater grid observations.
Do not add:
The GBP primary category appears weak.
Instead:
Cross-reference GBP Scorecard if profile relevance or configuration needs diagnosis.
What a Website finding looks like¶
Local Visibility may say:
The water-heater page has no top-10 visibility for the target market.
Website Scorecard may say:
The water-heater page has weak mobile conversion.
Those are separate findings. They are not merged into one number.
Deliberate divergence¶
Local Visibility weights Maps & Local Pack at 25, because local-business results are the densest discovery surface for a home-service business. GBP weights Conversion & Actionability at 22, because a profile's job is to produce a next step. Website weights Contact at 22 for the same reason on the owned site.
All three use seven categories so a business owner can compare the shape of the diagnosis, not the underlying checks.
Future boundary¶
The family may eventually feed machine-readable findings into RAD:
The scoring engines remain separate. RAD consumes findings; it does not merge the rubrics or rewrite a public score with private operational metrics.