Who it's for¶
Local Visibility Scorecard is for local home-service businesses and the people who run their marketing.
The business¶
A local home-service business sells work that is tied to a place: plumbing, HVAC, roofing, electrical, pest control, garage doors, landscaping, restoration, cleaning, and similar trades. A customer searches, asks an AI system, compares a few names, and chooses.
If the business depends on being found when someone nearby needs the work, this framework was written for it.
The marketer or analyst¶
In-house marketers, local agencies, consultants, and analysts use it when they need a repeatable second opinion instead of another keyword spreadsheet. The framework is useful for:
- a pre-engagement diagnostic before a local SEO or GEO proposal;
- a quarterly visibility check against a locked query universe;
- a competitive gap analysis for a multi-service contractor;
- a client conversation about why a strong website is not being discovered;
- a boundary document that separates discovery from profile quality and conversion.
Not a fit¶
- SaaS, e-commerce, and national brands with mature analytics teams.
- Businesses looking for a guaranteed revenue lift.
- Businesses that want an automated fix. The scorecard diagnoses; it does not remediate.
- Anyone who wants a single "AI visibility score" without provenance. This framework deliberately separates mentions, recommendations, citations, and source types.
- Anyone who wants a rank tracker. Ranks are inputs, not the outcome.
What the business has to be willing to do¶
The audit asks the owner for data the public web cannot provide: Search Console clicks, qualified organic leads, AI referrals, priority services by gross profit, and revenue concentration. None of those questions reduce the public score. They exist to turn a visibility diagnosis into a business decision.
If the owner cannot or will not supply any owner data, the public score is still useful. It is simply incomplete as a business diagnosis.
The three scorecards¶
| Question | Scorecard |
|---|---|
| Can prospective customers discover the business? | Local Visibility |
| Does the Google Business Profile create trust and enable action? | GBP Scorecard |
| Can the owned website convert that demand? | Website Scorecard |
A business can be visible and still fail. A strong profile can be invisible. A good website can be irrelevant if nobody discovers it. The family exists so the diagnosis does not blur those failures into one number.