FOR LOCAL HOME-SERVICE BUSINESSES

Find where local customers can — and cannot — discover your business.

Local Visibility Scorecard measures observable visibility across Search, Maps, AI answers, competitors, and external authority — then separates verified visibility gaps from questions that require owner data.

Run an audit Who it's for See the framework

Plumbing · HVAC · Roofing · Electrical · Pest control · Garage door · Landscaping · Restoration · Cleaning

Synthetic Acme Plumbing local visibility report showing 60 out of 100, three labeled visibility gaps, and a category breakdown — Synthetic sample report

What you get¶

A visibility score you can defend

A 0–100 score across seven weighted categories. Maps and the Local Pack receive the highest weight because local-business results are the densest discovery surface. N/A checks leave the denominator.
A report a contractor will read

Three visibility gaps, the evidence behind each, the fix, and the questions only the owner can answer.
Evidence states, not opinions

VERIFIED, STRONG SIGNAL, OWNER DATA REQUIRED, or NOT APPLICABLE. Every finding is labeled.
Machine-readable output

audit.json, audit.filled.json, scores.json, query-universe.json, a coverage matrix, and a verification gate for future RAD ingestion.

How it works¶

flowchart LR
  A[Collect] --> B[Review] --> C[Score] --> D[Render] --> E[Verify]

Collection is read-only and uses DataForSEO as an implementation provider. Only judgment checks use a model or reviewer. Scoring, rendering, and verification are file-based and reproducible. Read the architecture if you want the details.

The score answers:

When prospective local customers search or ask for the services this business provides, how visible is the business across the discovery surfaces that matter?

It does not answer:

Whether every SEO field is complete, or how many raw backlinks exist.

What this is not¶

It is not a generic SEO audit, a rank tracker, a citation checklist, a GEO magic product, a SaaS dashboard, or a guarantee of revenue lift.

It is not the GBP Scorecard with search rankings added. Local Visibility diagnoses discovery. GBP diagnoses profile trust and action. Website Scorecard diagnoses conversion.

Start here¶

I own or market a home-service business

Start with who this is for and why this exists.
I want to run an audit

Use the synthetic fixture first, then a configured public audit. See Run an audit.
I want to extend the rubric

Read Architecture, Evidence, and Scoring before adding a check.

A coordinated scorecard family¶

LOCAL VISIBILITY SCORECARD
Can prospective customers discover the business?
                 ↓
GBP SCORECARD
Does the profile create trust and enable action?
                 ↓
WEBSITE SCORECARD
Can the owned website convert that demand?
                 ↓
RAD
Remediation and operations live elsewhere.

Three independent diagnostics, used in journey order:

Local Visibility Scorecard · you are here

Can prospective customers discover the business across Search, Maps, AI answers, competitors, and external authority?

Open the Local Visibility Scorecard →
GBP Scorecard

Does the Google Business Profile create trust and enable action — before the customer reaches the website?

Open the GBP Scorecard →
Website Scorecard

Can the owned website turn that demand into a lead, booking, or estimate?

Open the Website Scorecard →

The boundaries, shared evidence states, and no-duplicate-scoring matrix are in The Scorecard Family.

Every public example is synthetic or sanitized. The repository never ships real client screenshots, reports, customer data, geo-grid coordinates, or connected-account data. The scorecard diagnoses; remediation is a separate system.

Local Visibility Scorecard is maintained alongside Radical Red Rocket, which uses it as a diagnostic framework behind local visibility and revenue-leak work.