FOR LOCAL HOME-SERVICE BUSINESSES

Find where your Google Business Profile may be leaking local customers.

GBP Scorecard scores what the public profile can prove, separates verified profile leaks from owner-data questions, and produces a contractor-facing report in one run.

Run an audit Who it's for See the framework

Plumbing · HVAC · Roofing · Electrical · Pest control · Garage door · Landscaping · Restoration · Cleaning

Synthetic Acme Plumbing GBP report showing 68 out of 100, three labeled findings, and a category breakdown — Synthetic sample report

What you get¶

A profile score you can defend

A 0–100 score across seven weighted categories. Conversion receives the highest weight because a profile's job is to produce a next step. N/A checks leave the denominator.
A report a contractor will read

Three findings, the evidence behind each, the fix, and the questions only the owner can answer.
Evidence states, not opinions

VERIFIED, STRONG SIGNAL, OWNER DATA REQUIRED, or NOT APPLICABLE. Every finding is labeled.
Machine-readable output

audit.json, scores.json, a coverage matrix, and a verification gate for future RAD ingestion.

How it works¶

flowchart LR
  A[Collect] --> B[Review] --> C[Score] --> D[Render] --> E[Verify]

Collection is deterministic and read-only. Only judgment checks use a model. Scoring, rendering, and verification are file-based and reproducible. Read the architecture if you want the details.

The score answers:

How effectively does the observable Google Business Profile support a local customer's journey from discovery to meaningful action?

It does not answer:

How completely was every Google field populated?

What this is not¶

It is not a completeness grader, a SaaS dashboard, a GBP management product, or the Website Scorecard with Google checks added.

It is not a revenue guarantee. A public profile can show a missing action, a stale review surface, or a broken handoff. It cannot prove that a business lost a specific job unless authorized operational data is supplied and handled separately.

Start here¶

I own or market a home-service business

Start with who this is for and why this exists.
I want to run an audit

Use the synthetic fixture first, then a configured public audit. See Run an audit.
I want to extend the rubric

Read Architecture, Evidence, and Scoring before adding a check.

A coordinated scorecard family¶

LOCAL VISIBILITY
      ↓
GBP SCORECARD
      ↓
WEBSITE SCORECARD
      ↓
RAD

Three independent diagnostics, used in journey order:

Local Visibility Scorecard

Can prospective customers discover the business across Search, Maps, AI answers, competitors, and external authority?

Open the Local Visibility Scorecard →
GBP Scorecard · you are here

Does the Google Business Profile create trust and enable action — before the customer reaches the website?

Open the GBP Scorecard →
Website Scorecard

Can the owned website turn that demand into a lead, booking, or estimate?

Open the Website Scorecard →

The boundaries, shared evidence states, and no-duplicate-scoring matrix are in The Scorecard Family.

Every public example is synthetic or sanitized. The repository never ships real client screenshots, reports, customer data, or connected-account data. The Scorecard diagnoses; remediation is a separate system.

GBP Scorecard is maintained alongside Radical Red Rocket, which uses it as a diagnostic framework behind local visibility and revenue-leak work.