FOR LOCAL HOME-SERVICE BUSINESSES
Find where your website leaks booked jobs.
Website Scorecard scores what the public site can prove, separates verified leaks from owner-data questions, and produces a contractor-facing report in one run.
Plumbing · HVAC · Roofing · Electrical · Pest control · Garage door · Landscaping · Restoration · Cleaning
What you get¶
-
A score you can defend
A 0–100 score across seven weighted categories. N/A checks leave the denominator, so the score never inflates.
-
A report a contractor will read
Three leaks, the evidence behind each, the fix, and the questions only the owner can answer.
-
Evidence states, not opinions
VERIFIED, STRONG SIGNAL, OWNER DATA REQUIRED, or NOT APPLICABLE. Every finding is labeled.
-
Machine-readable output
scores.json, a coverage matrix, and a verification gate for downstream tools.
How it works¶
flowchart LR
A[Collect] --> B[Review] --> C[Score] --> D[Render] --> E[Verify]
Collection is deterministic. Only judgment checks use a model. Scoring, rendering, and verification are file-based and reproducible. Read the architecture if you want the details.
Start here¶
-
I own or market a home-service business
Start with who this is for and why this exists.
-
I want to run an audit
Enter the website URL, fill the judgment checks, and render the report. See Run an audit.
-
I want to extend the rubric
Read the architecture before adding a check.
A coordinated scorecard family¶
Three independent diagnostics, used in journey order:
-
Can prospective customers discover the business across Search, Maps, AI answers, competitors, and external authority?
-
Does the Google Business Profile create trust and enable action — before the customer reaches the website?
-
Website Scorecard · you are here
Can the owned website turn that demand into a lead, booking, or estimate?
The boundaries, shared evidence states, and no-duplicate-scoring matrix are in The Scorecard Family.
Public by design¶
Note
Every public example is synthetic or sanitized. The repository never ships real client screenshots, reports, or customer data. The Scorecard diagnoses; remediation is a separate system.
Website Scorecard is maintained alongside Radical Red Rocket, which uses it as the diagnostic framework behind live Revenue Leak Teardowns.