Who this is for¶

GBP Scorecard is for local home-service businesses and the people who market them.

The trades¶

Plumbing, HVAC, roofing, electrical, pest control, garage door, landscaping, restoration, cleaning, moving, locksmith, pool service, and similar local trades where:

the customer has a local problem or project,
the business serves a city, county, or service radius,
the next step is usually a call, message, estimate request, or booking,
trust and response speed matter more than a content library.

The people¶

Owners and operators who want to know why a visible profile is not producing enough calls or booked jobs.
In-house marketers who need a repeatable diagnosis before proposing work.
Agencies and consultants who need a defensible, evidence-labeled second opinion.
Analysts and developers who want machine-readable findings for a larger system.

Not a fit¶

SaaS, e-commerce, media, and national brands with mature analytics teams.
Businesses with no public profile and no intention to create one.
Anyone looking for a guaranteed revenue lift, an automated fix, or a ranking guarantee.
Anyone who wants a field-completion checklist with a score attached.

What the framework assumes¶

The Google Business Profile is a public storefront, not the whole business.
A customer journey continues after Google: call, message, website, booking, estimate, response.
Some evidence is observable; some is not. The difference must be explicit.
Owner data is valuable. It is not a score penalty.
A profile that cannot produce a next action is more commercially exposed than a profile missing an optional field.

The boundary¶

This scorecard diagnoses the public GBP. It does not diagnose:

the website's mobile form or page speed (Website Scorecard),
Local Pack rank or grid visibility (Local Visibility Scorecard),
CRM response time, close rate, or revenue (owner data or authorized connected diagnostics),
the operational remediation itself (RAD).

See The Scorecard Family.